Trends
Overheid
Trend: Natural imperfection
In een schijnbaar maakbare samenleving met gepercipieerde zekerheden is onzekerheid en imperfectie de nieuwe luxe?
Trend: Meaningful economy
A change in mindset among consumers and in the organisational DNA. A change where we as a society increasingly recognize that meaning brings more happiness than excessive…
Trend: Data reclamation
After years in which companies and governments collected most of our personal data we now see the rise of a counter-movement of user-controlled data ownership (and even…
Trend: Total transparency
The trend ‘total transparency’ is about how visible organizations, governments, institutions and even individuals act. We leave an era where organizations could grow by ‘doing…
Trend: Reputation economy
In the reputation and review economy (economy) people share experiences and opinions about products, services etc. with each other in real-time. These ‘reviews’ are an important…
Trend: Gamification
Games help people to have more fun. The techniques of gaming are very useful in the interaction between organisations and clients. The trend Gamification helps to connect better…
Trend: Network of things
We see the development where the web merges with all kinds of devices and appliances like, smart rings, watches, phones, cars etc. These things are not only connected to the web…
Trend: Datafied world
Data is the ‘new fuel’ for the economy and society. In a ‘connected world’ everything is measurable and can be interpreted in real-time and even pre time. Because of this, data…
Trend: Privacy reset
By blending the physical world with the virtual world, our physical and digital profiles also come together. Privacy is a big issue and needs redefinition.
Trend: Circular mentality
Sustainability has been a marketing tool for many years. But sustainability goes further than that. It has to become circular. What we take from our planet we have to give back.…
Trend: Super simplicity
The hunger for simplicity and accessibility of goods/services and communication is a result of the negative effects of the ever growing complexity added by a lot of companies and…
Trend: Taking time
We live in a world of fast dominant technologies. In this world we want to slow down. Capitalism and consumerism has found it’s limits. It is now time for fast technologies and…
Trend: Humanized technologies
Technology has evolved enormously but often has lost the human aspect. The trend ‘humanizing technology’ means that technology will adapt more and more to the human…
Trend: Co-sumers
The consumer develops himself very quickly, especially when it comes to his attitude towards organisations and governments. This development, together with the evolvement in…
Trend: Contextual service design
Personalizing is ‘dead’. Especially with contact with customers, personalizing alone is not enough. The new paradigm is all about fitting within the context and the experience of…
Trend: Revaluation of Authority
Established authorities are slowly turning in their reputation. The government, doctors, the police, professors, journalists and statesmen are just a hand full of groups who…
Trend: Redefinition of value
The ‘economy driven society’ is declining. The mentality to value everything in money and centralize the business model has brought a lot of profit to companies, but also created…
Trend: end of system thinking
