The hunger for simplicity and accessibility of goods/services and communication is a result of the negative effects of the ever growing complexity added by a lot of companies and industries.
Adding complexity became almost a precondition for the success of organizations. A characteristic example of this complexity is the financial industry. New technologies make it possible and start-ups show that reducing complexity in products, services, procedures and communication is possible and needed. Consumers do not accept unnecessary complex products and services. They demand transparency, simplicity and availability.