Trends
Maatschappij
Trend: Natural imperfection
In een schijnbaar maakbare samenleving met gepercipieerde zekerheden is onzekerheid en imperfectie de nieuwe luxe?
Trend: Meaningful economy
A change in mindset among consumers and in the organisational DNA. A change where we as a society increasingly recognize that meaning brings more happiness than excessive…
Trend: Augmented human
Ending the limitations of our human bodies. A worst case scenario of the near future? The trend Augmented humans is already here.
Trend: Sharing economy
It's not what you own but how smart you are not to own stuff. This is the new status symbol of the sharing economy.
Trend: Pretime world
We are creating a world where we become more dependent of technology. A world where technology knows things sooner than we know it.
Trend: Data reclamation
After years in which companies and governments collected most of our personal data we now see the rise of a counter-movement of user-controlled data ownership (and even…
Trend: Total transparency
The trend ‘total transparency’ is about how visible organizations, governments, institutions and even individuals act. We leave an era where organizations could grow by ‘doing…
Trend: Makers revolution
Next to the democratisation of data we see also the production process becoming available for everyone. 3D printing is on the rise and the technology is becoming available for…
Trend: Reputation economy
In the reputation and review economy (economy) people share experiences and opinions about products, services etc. with each other in real-time. These ‘reviews’ are an important…
Trend: Network of things
We see the development where the web merges with all kinds of devices and appliances like, smart rings, watches, phones, cars etc. These things are not only connected to the web…
Trend: Biomimicry
We have created a world were we live on our planet and not with our planet. Biomimicry focusses on innovation and solving human problems by looking at nature.
Trend: Datafied world
Data is the ‘new fuel’ for the economy and society. In a ‘connected world’ everything is measurable and can be interpreted in real-time and even pre time. Because of this, data…
Trend: Privacy reset
By blending the physical world with the virtual world, our physical and digital profiles also come together. Privacy is a big issue and needs redefinition.
Trend: Transreality
For years the digital world developed separately from the physical world. These two worlds come together, neutralize each others’ weaknesses and add to their strengths. The trend…
Trend: Circular mentality
Sustainability has been a marketing tool for many years. But sustainability goes further than that. It has to become circular. What we take from our planet we have to give back.…
Trend: Rise of c(r)obotics
The robot is going through a transition from the factory hall to the ‘humanoid’ in the streets. The acceleration and acceptation of robots in society has started and robotics…
Trend: Super simplicity
The hunger for simplicity and accessibility of goods/services and communication is a result of the negative effects of the ever growing complexity added by a lot of companies and…
Trend: Taking time
We live in a world of fast dominant technologies. In this world we want to slow down. Capitalism and consumerism has found it’s limits. It is now time for fast technologies and…
Trend: Co-sumers
The consumer develops himself very quickly, especially when it comes to his attitude towards organisations and governments. This development, together with the evolvement in…
Trend: Digital detox
People turn away from the extensive digitization of society and pressure on privacy. It is an obvious ‘counter trend’ against the every growing digital impact on society and…
Trend: Revaluation of Authority
Established authorities are slowly turning in their reputation. The government, doctors, the police, professors, journalists and statesmen are just a hand full of groups who…
Trend: Mindful consumption
The consumer becomes more aware of his power towards organisation. He realizes that everytime he buys a product or service he votes for the world he wants. This results into…
Trend: Redefinition of value
The ‘economy driven society’ is declining. The mentality to value everything in money and centralize the business model has brought a lot of profit to companies, but also created…