Trend: Natural imperfection
In een schijnbaar maakbare samenleving met gepercipieerde zekerheden is onzekerheid en imperfectie de nieuwe luxe?
Trends
Marketing
Trend: Meaningful economy
A change in mindset among consumers and in the organisational DNA. A change where we as a society increasingly recognize that meaning brings more happiness than excessive…
Trend: Quantified me
The ever growing Quantified Self movement is all about ‘knowing’ yourself better through numbers. Technology provides us the tools and we use them to monitor and analyse our…
Trend: Sharing economy
It's not what you own but how smart you are not to own stuff. This is the new status symbol of the sharing economy.
Trend: Pretime world
We are creating a world where we become more dependent of technology. A world where technology knows things sooner than we know it.
Trend: Fluid communication
The trend fluid communication finds its roots in the fast technological developments. The trend is about the enhancement of our traditional way of communicating.
Trend: Data reclamation
After years in which companies and governments collected most of our personal data we now see the rise of a counter-movement of user-controlled data ownership (and even…
Trend: Reputation economy
In the reputation and review economy (economy) people share experiences and opinions about products, services etc. with each other in real-time. These ‘reviews’ are an important…
Trend: Gamification
Games help people to have more fun. The techniques of gaming are very useful in the interaction between organisations and clients. The trend Gamification helps to connect better…
Trend: Network of things
We see the development where the web merges with all kinds of devices and appliances like, smart rings, watches, phones, cars etc. These things are not only connected to the web…
Trend: Artificial empathy
The next step in artificial intelligence is artificial empathy. Even your emotions aren's save for the technology industry. Technology which responds on your emotions becomes a…
Trend: Datafied world
Data is the ‘new fuel’ for the economy and society. In a ‘connected world’ everything is measurable and can be interpreted in real-time and even pre time. Because of this, data…
Trend: Privacy reset
By blending the physical world with the virtual world, our physical and digital profiles also come together. Privacy is a big issue and needs redefinition.
Trend: Transreality
For years the digital world developed separately from the physical world. These two worlds come together, neutralize each others’ weaknesses and add to their strengths. The trend…
Trend: Super simplicity
The hunger for simplicity and accessibility of goods/services and communication is a result of the negative effects of the ever growing complexity added by a lot of companies and…
Trend: Taking time
We live in a world of fast dominant technologies. In this world we want to slow down. Capitalism and consumerism has found it’s limits. It is now time for fast technologies and…
Trend: Contextual service design
Personalizing is ‘dead’. Especially with contact with customers, personalizing alone is not enough. The new paradigm is all about fitting within the context and the experience of…
Trend: Digital detox
People turn away from the extensive digitization of society and pressure on privacy. It is an obvious ‘counter trend’ against the every growing digital impact on society and…
Trend: Mindful consumption
The consumer becomes more aware of his power towards organisation. He realizes that everytime he buys a product or service he votes for the world he wants. This results into…