Nokia's vision on augmented reality

Of course organisations with mobile services are actively in the development of Augmented Reality. Nokia is one example of such an organisation which is already experimenting with the concepts round augmented reality. just think about their Nokia MARA project. Now Nokia comes with a short clip in which they share their vision about augmented reality (mixed reality)with us. Do you believe in this vision of a world with mixed reality? Is it a hype or will it really change the way we communicate? I think it will change the way we communicate.