Hilarious generic brand advertising video

Marketing and advertising have evolved only just a little. They have started to use new technologies and have (sometimes) become more sensitive to what markets really want. But still marketing and advertising love to shout out to people how much we need their products. You consume so you are! But the future of marketing and advertising is not how good you are at yelling but if you are invited into the lives of people. This is because people do not trust advertising and marketing any more. Technology and our peers are becoming our ears, eyes and even brains. Our networks are the ones which influence our decisions to buy a certain product. So marketing and advertising have to make the shift towards being there while respecting the consumer. It is all about being respectful towards your customer. They do not need you, you need them!

The future of marketing is blurry. We can see a society which turns it’s back towards the traditional forms of marketing and advertising. But we see also that new technologies will give advertisers and marketers new possibilities to influence the behaviour of a customer. Big data analytics, sensors and even emotion detection could make consumers into consuming robots. We also see a counter trend. The rise of a meaningful society and economy. A world where companies will be successful when they add meaning to the lives of their customers. This is the future of marketing and advertising, I believe. It is selling without the selling. It is a world where your customers give you access to their data and maybe even lives so you can add meaning to it. It is all about trust and equality. 

This means a big shift/transition in the field of marketing and advertising. But with the societal paradigm shift, the changing business models and new technologies marketing and advertising can not be unharmed. They will finally need to become centered around the needs and wants of people instead of creating unneeded needs and wants.

The video gives a great parody on the average brand promotion.