Welcome to the world of socialnomics
Is all publicity about social media crap or are we in a phase of transition towards a totally new world? A world we hardly can imagine for now.
The clip gives some great facts about the usage of new media. Not all facts are new but it is again great visualized. The main question in the clip is if humanity is in it's biggest revolution after the industrial revolution? I believe we are! New means of communication and technological advancements change the world every day faster, Organisations are behind the markt developments and must unlearn what they have learned. Organisation must no find the dialogue with their markets to be prepared for the future.
Some facts from the clip are:
- Social media has overtaken porn as number one activity on the web
- Facebook added 100 million users in less than 9 months
- Ipod application downloads hit 1 billion in 9 months
- US department of Education revealed in 2009 that on average, online students outperformed those receiving face-to-face instruction
- 80% of companies are using LinkedIn as their primary tool to find employees
- The fastest growing segment on Facebook are females between 55-65 years old
- YouTube is the second largest search engine on the world
- 35% of the book sales on Amazon are for Kindle
Succesful companies on social media are more like Dale Carnegie and less like David Ogilvy. Listening first, selling second
Thanks to Oscar Mager for the tip!