Wat is de relatie tussen magie, innovatie en marketing?

What is the relation between magic, innovation and marketing? Magician and innovation guru Andy Cohen talks about this in the two movies movies below. Please take some minutes to watch closely to both movies. Andy shows what the impact is of the assumptions we humans make constantly in marketing just like in magic shows. The second movie shows a case of Coca Cola and at the end Andy explains what innovation is all about. It is to discover the magic of your company and not to copy the magic of your competitor! I would say...just watch both movies.