Two opinions about the future of marketing
John Mahaffie of Leading Futurists tells about the future of marketing (2.11 min). Key-words are speed, interactivity en video.
Craig Rispin, Business Futurist also give his vision on marketing. Key message is that many marketing agencies are behind of trends en developments in the marketing landscape. Innovation within marketing is essential but most orgnisation still remain active within the traditional channels and cannot be innovative within the new channels to realise innovation.
How will the future of marketing look like in your eyes?