Supermarkt 2.0.parodie op web 2.0

We see the rise of more and more definitions with the addition 2.0. Just think about employee 2.0, enterprise 2.0, world 2.0, innovation 2.0 etc. We even know supermarket 2.0. Just look at the video. A great paradie on web 2.0.

We can all laugh about it but I think the 2.0 hype just makes clear we are in a bog shift of power to the consumer and the rise of collective intelligence.