Privacy, what does an organisation know about you?

It is a question that a lot more people should be considering. Yet, it can bring many benefits if an organisation has more insight into their customer personal information. But what should an organisation really know? Privacy is, and remains, an essential and indispensable good in human life. What you leave behind with your online data, is now even more clear with the use of Chrome extension Data Selfie. The Data Selfie is specifically for Facebook. That is, of course, a pity because it is obviously not just Facebook. But Facebook has big influence and therefore it will automatically be the first with most attention.

The data selfie

The Data Selfie operates as follow After installing, the software will directly keep track on your online activities. Including where you click and what you type. Data Selfie generates a report on the information you leave behind and tips for organisations what to do with it. But that’s not all. The software gets to know you better and can eventually recognise you when you are emotional. But also some preferences can be predicted exactly. Now it is still a bit scary. But we can also say that it is not all that innovative. Earlier, organisations also did predictions of your preferences. For example political parties that was based on people’s geography. So basically it does not really broaden our horizon? Yet this goes one step further and gives organisations the power to connect on an individual level. This is the greatest danger and people do not even know what organisations know about them. The technology is far fused with our identity and life that we share information without the see-through. And technology is increasingly getting smarter.

High tech people are more often offline

Interestingly Extend Limits noticed that more and more people are looking for a conscious offline life. Especially those people who are very well aware of the technological possibilities. They are the innovators in the tech field. They protect their data and are deliberately offline. Offline is the new luxury.  

Software services as Data Selfie also makes the masses more aware of the data they leave behind. Only Extend Limits expected that people would still be more conscious about the amount of data they leave behind. Unfortunately that is still too limited. We see rising popularity of series and apps that want to protect us. So the conscious phase is still ahead of us. The final trend is that we reclaim data control. With all consequences for organizations. We are going to decide what organizations may or may not get to see. The individual picks up control over its privacy and their life.

The data that the Data Selfie collects is stored on your own computer. At least, that is what the organization claims.

Recommendation: Data Selfie.