Organisaties gebruiken nieuwe technologie om aankomende generaties te binden

18 April 2007 2 min read

It is clear. The new generation workforce will not be bound to hierarchy, control and traditional management and communication within organizations. The future workforce has grown up with the latest technology and is used to work together. Verey organizations has to take this into account and must be prepared for the future workforce. So HRM be prepared.

The arise of the future workforce which is slowly integrating within the organizations makes that managers must change just like the organization. Many organizations are experimenting with new forms of communication and training towards the new employees. NIKE gives salestraining via mobile phones and some organizations offer insight in the organization via VLOGS (video blogs).

"A lot of employers are just beginning to realize we can't continue to do things the way we have (Forrester Research senior analyst Claire Schooley)

The new employee is the fastest growing segment in the market since the Babyboomer. This is a generation which communicaties and things radical different.

"This is a different kind of worker. They are not going to come in and figure it out and keep their heads down and their mouths shut. (Bruce Tulgan, author of Managing the Generation Mix)

Some key characteristics are (according to Bruce Tulgan):

The are grown up with instant messaging so the type as easily as they talk and are impatient with long explanations on paper or by voice.
They want immediate rewards and want to see the relation of their job to the bigger picture of the organization.
They expect deeply involved managers.
They see themselves as extremely valuable on Day One.

As a result of this more and more employers use live and computer-based simulations to teach specialized skills. Just think again about Nike which began developing Web-based training four years ago. This traing named Sports Knowledge Underground teaches skills on an entertaining bases. It is an interactive program with animation and sound.

Central question is: Is your organization ready for the future workforce?? If not, please start working on it.