Intelligent billboards: the future of advertising?
Intelligent and interactive billboards are allready talked about on Extend Limits. An organizations which is really active in this is Immersive Labs. In my opinion an organization to watch!
Immersive Labs has as goal to make the world of advertising a lot more intelligent and interactive. Great goal! At least this is what I think when I look at there products and services. The main focus of their services is (like they say in their clip) to make a world where advertising is giving the right contextual information based on profile and context. And of course this information is given via a screen. The interactive screens and examples Immersive shows in their clip seem to be science fiction but they are not.
Think about this as the future of advertising. It could be the end of information overload. Do we want that? Immersive is innovating the advertising industry by introducing billboards which are able to recognize gender, and preferences by the people who walk by their billboards. The next step is really personal billboards?