The future of advertising on TV

We see the arise of the consumer who doesn't want to be confronted with advertising which are not targeted at his specific needs. just think about the success of TIVO and the fact that for example 75 percent of the Americans is registered by Do not Call Registry. This makes it for marketeers almost impossible to do direct marketing via traditional channels like telephone. Also the advertising via television has a high level of irritation for consumers. Please do not waste my time with advertising which really do not interest me. It is the biggest nightmare of a marketeer. Or at least it has to be. In The Netherlands a survey from Infofilter showed that one on the three consumers in The Netherlands wants to decide personally which advertising the see or hear or receive. All this means that the landscape of advertising is changing, and must change, radically. CNN made a short but good movie about the changing advertising market and the future in advertising.The message is clear: Use new technologies and all your creativity to loose your focus on traditional media and please focus on the needs of the individual consumer. How can you do this, read also the post on Mini Cooper)