De klant van de toekomst, machtig, interactief en ongrijpbaar

Is the consumer of the future? According to our boek 2020, een hel(s)e onderneming the description of the future client in the movie is mainly the same as the book. I truly believe in a future consumer which is the most powerful entity in future markets. This new consumer uses new technology to market individual demands toward organizations. It is the prosumer which was already spoken about by Alvin Toffler in 1970 in his book Future Shock. For organizations this means that the organization must be fully tranparent and be able to act on consumer request. More then they have to be today because in the future a dissatisfied consumer will leave the organizations with his profile direct. The organization must not only be able to listen to consumers but must be able to interact. From the interaction the organization must be able to translate the information into personal products, services, communication and experiences for the consumer. For this they have to work in a network of expertises. Want to know more about the consumer of the future, just buy the book 2020.

The movie is from the website Consumer of the future