Consumer decides which music band breaks through
The new initiative Sellaband was today on television. A new and great concept which allows consumers to promote their own musicbands instead of the big production companies.
This initiative shows again that individuals are gaining power on large companies. Via Sellaband consumers can invest (10 Euro) in their favorite (yet unknown) musicband. When the magical number of 5000 consumers which sponsor the band is received, a cd is publiced.
The unknown band can show their skills via the website of Sellaband. The people who have invested in the band will share from the profits when a cd is publiced. The is a turning point in the music industry where always the big record companies decided which artists could make a cd. This a again an example which shows how the consumer gin control. Sellaband uses the trends of social networking and co-creation.