Follow Australian Open via SecondLife
Love tennis and want to see the Australian Open. Well just join SecondLife.
IBM is very actively involved in the virtual world of SecondLife. For example they build shops for Sears in SecondLife, have a island and recently Sam Palmisano held a speech in SecondLife. And then there are some inspiring quotes from the Dutch IBM director Harry van Dorenmalen in a book "Koplopers in de ICT".
Organisations can see the dynamic virtual world as a example...Cooperation with gamers over the whole world with different skills and motivations sounds like the multinational of the 21ste century.
As one of the main sponsors of the famous tennis tournament The Australian Open IBM had to do something to get the tournament in the virtual world. And they did! The Australian Open has a real-time presence in SecondLife. The information the achieve this comes from sophisticated technology such like game-tracking technologies, technologies which plots shots and ball trajectories and Speed Serve technologies. This together is linked with SecondLife and reproduces all action from the physical world into SecondLife. A great initiative from IBM. Want to visit Australian Open in SecondLife. Too bad, this is only possible when you are invited by IBM. Maybe next year for you all.